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6 Predicted Marketing Trends for 2018

Marketing consistently changes its face every year. There are new trends in the market and technology changes. Thus, marketers should keep up with these trends to keep their businesses relevant in the market. For 2018, here are some of the marketing trends that we predicted:

The voice will redefine search

As smartphones dominate today, most searches are done on mobile than desktop. Smartphones are equipped with voice features which can actually allow you to surf the web by just talking. In 2017, 20% of mobile searches are done through voice. It is expected to increase more in 2018.

Influencers will continue to rise

Since the birth of social media, influencers started gaining popularity. In 2018, more influencers will rise.  According to a study, 70% of YouTube subscribers trust the opinions of influencers. In fact, 71% of consumers based their purchases on the products being promoted by influencers.

Live chat will replace email

Communication has become more instant today. As businesses embrace social media apart from a website, connecting with consumers is much easier and more convenient. Social media platforms are equipped with live chat technology that instantly connects you with consumers. In 2018, businesses will invest more in social media managers to improve their customer service.

The authentic will outshine others

For the past few years, filters and fake news dominate our feeds. In 2018, businesses are gearing towards authenticity. They will go back to their roots of being raw. As much as possible, they want the truth to prevail. So, they will be serving their consumers brand new, original, and #nofilter products and services.

Everything should be clear

More consumers now are cautious of what they buy. Especially today that everything seems accessible. Products are attractively posted on digital platforms but in reality, it sucks. Now, they want transparency. All the details should be attached to the products. As much as they want, they will ask you until dawn.

Video is the king

Video has always been a part of marketing. But in 2018, it is expected to dominate the social media traffic. In 2017, 90% of social media content are videos. Next year, we will see more viral videos.

5 Creative Tips for an Effective Video Ad

Video advertising is used widely in marketing. It offers you a total-package opportunity to promote your business, your products or services. Video Ads can be seen on TV, on YouTube, and most especially on social media platforms. As a matter of fact, 90% of social media content are videos. In this article, we will provide you some creative tips to make an effective video ad:

Keep it brief

There is no limitation on the length of the video. But it is always better to keep it short. According to experts, a 90 to 120-second video is enough, packed with a straightforward message. The goal is to keep the viewer’s attention and watching lengthy videos may bore them along the way.

Use common language

Do not use jargons in your marketing message. As much as possible, choose the words that are used by the majority. Your video ad will be useful if the viewers don’t understand your message in the first place.

Present the benefits

The video ad should always provide viewers a clear view of what they can benefit if they use your products or avail of your services. Always address the needs of your target audience. Tell them that your company has found the solution to their problem.

Use large logos

Logos tend to be small in video ads. But according to experts, it is better to enlarge logos in order to reinforce familiarity and increase affinity conversion, especially for new customers. Based on a study, a larger logo may increase the brand’s popularity by 24%, compared to a smaller logo.

Include call to action

When you post your video ad on TV, always include how they can avail of your products and services. If it is on social media platforms, it will be easier to integrate a “call-to-action” button. “Click this for more” “Get 10% off on your first purchase” and “Buy 1 Take 1” – these are just a few of the many attractive buttons that consumers will likely click.

There are a lot of ways to innovate your video. Just make sure that you can clearly convey your message.

 

5 Simple Steps in Media Buying for Beginners

Media buying is not that complicated. Media buyers should undergo careful research and planning before choosing the right advertising platform to convey your marketing message. In this article, we will try to simplify to you the basic steps in media buying:

Identify your target audience

First of all, you have to identify your target audience. Male or female? Children or adults? What’s their average income? Questions like these will help you narrow your focus and identify your target market.

Research about the market

After identifying your target audience, it’s time to do a market research. In this part, you have to understand their values, their interests, and preferences. You have to know the trends in your market. Also, know their media consumption. Do they watch television? How often do they use social media? Do they listen to a radio? This will help you determine what medium to take in conveying your message.

Set realistic objectives

Let’s start the planning of your strategy. The first phase involves the setting of your goals. For startup businesses, their goal is to establish their brand and increase their popularity. For some established businesses, they focus on advertising their products and services. In your case, know what the goals of your business are. Make sure that they are realistic. Goals that are really achievable.

Plan out your strategy

This is the most crucial part of the planning. This will the basis of your implementation. First, identify your overall objectives and the methods that will make it possible to achieve. Next, identify the media outlets and opportunities. If you find out that your target audience are TV watchers at most times, determine the TV networks with wide and great viewership. Also, know about their rates. Make sure that it will not exceed your budget. Rates vary depending on the ad placement and how often you want your ad to be played.

Implement the plan

Of course, the last step is to start implementing the plan. Contact all media outlets and ask for their buy rates. After closing a negotiation, let your ads roll.