How It Works

Adboss is a free, web-based platform that gets the most out of your advertising budget.

Its patented system enables you to plan & buy your advertising without using an expensive media agency or having to endlessly negotiate directly with media company salespeople.

How does it do this?

Adboss gives you the straight forward tools you need to advertise with confidence, so you can receive the most competitive proposals from media companies and make the right advertising decisions.

The system works in three easy steps.

Step 1. Select And Brief The Media

The first step is to select and brief the right media brands for your advertising campaign. To do this, you simply describe your target audience. The Adboss database then suggests the most relevant media brands. To further help you make the right selection, The Adboss Team is there off-line to provide you with additional in-depth media research and strategic analysis.

The system then walks you step-by-step through a concise, professional-standard media brief, which is then sent directly to your preferred media companies.

Step 2. Receive Media Company Responses

On receiving your advertising brief, your chosen media companies are invited to pitch for your business through Adboss. Think of it as a tender. To win your business, each media company must submit their single best response prior to your nominated deadline. No telephone calls. No meetings. No sales tactics.

Importantly, because each media company does not know who they are competing against or how vigorously any competitors may be trying to win your business, you are in a truly powerful position to receive the best possible proposals. Anything but their most competitive and attractive response is unlikely to win your business.

What results can you expect? To date, Adboss users have received an average discount of 19.49% over media companies’ rate cards.*

Step 3. Make Decisions & Secure Best Value

As your invited media companies respond, their individual proposals are tabulated into the one, easy-to-understand dashboard. This allows you to effortlessly compare competing offers, pin-point the most compelling value and make confident advertising decisions.

Throughout the process, you can secure any media company offers up until that media company’s specified booking deadline. Purchasing an offer is as simple as clicking ‘Accept.’ From there, you work directly with that media company to execute your campaign. Importantly, you pay that media company directly. You do not pay Adboss. No credit cards. No credit checks.

If you would like to learn more about Adboss and to see how it can help your business, book in for a free live demonstration now - click here.