Mediums we cater for:

Television Advertising

With Adboss, buying television advertising has never been simpler or more convenient. Whether you are looking to advertise on a free-to-air capital city station or on Subscription TV, Adboss can help you buy advertising time more easily and competitively.

From buying a single campaign on a single channel to buying a large, national campaign across multiple stations, Adboss puts you in charge.

Powerful Television Advertising Tools

To help you choose the right TV stations, Adboss offers a powerful search and select tool to help you pinpoint those stations with the most relevant audiences for your target market. Once you have identified them, Adboss allows you to quickly and easily put together professional TV briefs so your selected channels can best respond to your needs. Given the potential complexity of TV advertising, this is critical.

You can specify everything from the lengths of the commercials you want, to what times of the day you want them to run, through to the key TV metrics you want your campaign to achieve among numerous other options.

Adboss also makes difficult advertising decisions easy. Adboss allows you to easily compare and rank the Responses using key TV advertising metrics to see which Responses offer the best value. You can also use the Adboss Ranking Metric to help you make even better decisions.

You can then close the transaction on the site without having spoken to a single salesperson.

Why Television Advertising?

If you are considering a TV advertising campaign, it is worth remembering some of the strengths of TV advertising.

Television lets you reach large audiences very quickly.
It is a powerful tool for building emotion and demonstrating products.
It can build strong brand and product recognition.
Television has inherent entertainment value that can help build the 'fame' of your business or product.
Television is also a highly researched and accountable medium.

Why Subscription-TV?

There are also good reasons to consider a Subscription-TV campaign.

Subscription-TV can target audiences with specific interests.
The medium has also embraced innovation such as interactivity.
Buying ads on a small number of channels can enable you to effectively repeat your message to the same target audience.
Subscription-TV is also a highly researched and accountable medium.